In this session, you’ll hear all about AdSmart. AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivaled power of TV. With AdSmart, different ads can be shown to different households watching the same programme. This means businesses like yours can now advertise on 100s of the nation’s favourite channels, but only to the audience that matters to you. The award-winning platform allows you to select households based on factors like age, location and affluence. AdSmart’s precision radically reduces the costs, making TV advertising possible for almost any business.
Many businesses think that TV advertising is out of their reach. AdSmart has turned that thinking on its head – making TV relevant and affordable for businesses across the UK. Liz McNamara, Marketing Manager at Get The Label said: “It allows you to create that national, big-brand identity in a very targeted way…for (the audience) you are a big business on TV, and AdSmart allows you to create that at a household level.“